A seminar in the DMI Professional Development Program.

Achieving successful innovation requires a deep understanding of what is meaningful to customers and the marketplace. By approaching research in a way that actually improves creativity rather than hinders it, companies can successfully produce more effective products and brands. This seminar will take a deep look at what makes corporate innovation initiatives succeed or fail, and how design research can be used effectively to foster innovation. Darrel uses his 25 years of consulting experience to illustrate his points with case studies from the world’s leading companies.

Taught by Darrel Rhea, CEO, Cheskin Added Value.

Current AIGA members receive a discount on all DMI seminars and conferences. Click here for more information and to register for this event.